Good morning all! I came across this press release this morning and think it has some GREAT tips for keeping customers loyal. Many successful companies have great loyalty programs that keep people coming back for more. Read these tips and think of how you can incorporate them into your everyday business practices!
Roger Brooks, loyalty strategist and author of The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
Tuesday, July 27, 2010
Wednesday, July 21, 2010
FOR IMMEDIATE RELEASE
July 21, 2010
Unprecedented Social Media Management and Training Brought to San Antonio
Twigg Marketing shows small businesses how to utilize social media as an affordable and effective marketing strategy
SAN ANTONIO, Texas - July 21, 2010 – Social media outlets such as Facebook and LinkedIn are an affordable way for San Antonio small businesses to gain new contacts, loyal customers and a bigger bottom line. Unfortunately, there are few resources in San Antonio for small businesses to receive training on how to utilize these resources in an efficient and effective manner without taking the focus off of their day to day operations. Twigg Marketing recently has bridged this by offering social media management and training™ for small and medium sized businesses in the San Antonio area.
“During these tough economic times, it is especially important to utilize affordable outlets such as social media to reach your target audience and grow your business,” said Kristin Andrews, executive director, Twigg Marketing. “It is our goal to provide our clients social media strategy, innovative campaigns and targeted training that allows them to get a big return from their efforts.”
Twigg Marketing can provide a variety of social media training services including sales, marketing and recruiting strategy, social media policy writing, best practices for growing customer base, and more. They also provide a variety of management services which range from an occasional post to full management of all social media sites.
“The social media outlets that Twigg Marketing set up for Major Inc. allowed us to get our name out in a way we were unable to before,” said Nathan Rizzo, director of business development, Major Inc. “We are able to build our business by connecting with new customers, current clients, vendors, fellow association members and even our competition.”
About Twigg Marketing
Twigg Marketing provides affordable social media management and training for small and medium sized businesses in the San Antonio, Texas area. For more information, please visit www.twiggmarketing.com or call 210.275.3292.
Thursday, July 15, 2010
Great couple of days this week. Yesterday I ventured downtown to the county court house in order to get my assumed name filed so that Twigg Marketing can become my official operating name. Very exciting stuff! Seems like things are REALLY coming together and I could not be more excited.
In social media news, ice cream giant Ben and Jerry's dropped email marketing in favor of a strong social media stategy including Facebook, Twitter and tasty iphone apps including "Scoop of Happiness" and "Moo Vision." Read the full scoop on how they are going to build their business using social media:
I love ice cream puns: can you tell? I also love reading stuff like this and thinking to myself SOMEBODY gets it! This is such an exciting and game changing time in marketing! Social media can truly change the way we do business!
Now I am in the mood for some Phish Food or Cherry Garcia.
Tuesday, July 13, 2010
Microsoft launched a Outlook/Facebook integration that brings status updates right to your inbox. I am (obviously) all for using social networking for business, but is this business or socializing on the clock?
I think this new development has to be handled with the maturity and discipline that comes with having a job. Obviously each day employees are faced with the choices that we may not have had 5,10 years ago. Do I want to do a report or email my friends? Go to that meeting or mindlessly waste an hour organizing my paper clips? This new integration should allow your team to keep up with contacts in real time with out having to go to an additional site. Will you take advantage of this new feature?
Check out the scoop on the integration and a screenshot here: http://tinyurl.com/32q4rjh