In social media news, ice cream giant Ben and Jerry's dropped email marketing in favor of a strong social media stategy including Facebook, Twitter and tasty iphone apps including "Scoop of Happiness" and "Moo Vision." Read the full scoop on how they are going to build their business using social media:
I love ice cream puns: can you tell? I also love reading stuff like this and thinking to myself SOMEBODY gets it! This is such an exciting and game changing time in marketing! Social media can truly change the way we do business!
Now I am in the mood for some Phish Food or Cherry Garcia.